Yahoo Links Up With Google to Put Ads on Finance, News Sites
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Yahoo! Inc., the biggest U.S. Web portal, said it will begin using Google Inc.’s AdSense and AdMob services as it seeks to boost sales from the content on its pages.
The Sunnyvale, California-based company signed a global, non-exclusive agreement with Google for so-called contextual advertisements, according to a blog posting yesterday. The ads will appear on Yahoo’s sites for finance, news, sports and autos, Sara Gorman, a spokeswoman for the company, said in an e-mail.