Pursuits
Super Bowl Ads Face Off on Twitter in Online Brand Battle
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A stolen prom kiss and speeding showgirls competed against an unexpected blackout and a clever Oreo post for online fans as the Baltimore Ravens defeated the San Francisco 49ers in the Super Bowl.
The stakes were high for the championship football game’s advertising sponsors, who spent as much as $133,333 a second for a half-minute of airtime yesterday, a record marketers say was justified by the expected repeat viewings and buzz on the Web.