Guy Kawasaki: Self-Promoter and Self-Publisher

U.S. Marketing and New Technologies expert Guy Kawasaki delivers a speech at the 1st Congress of Brilliant Minds held in Malaga, Andalusia, Spain in 2010. Photograph by Jorge Zapata/EPA via Corbis

Every wannabe pundit knows the drill: Do something cool, preferably in Silicon Valley or against all odds; talk and write about what you learned everywhere you can; build a following; then get a book deal. That’s what Guy Kawasaki did, converting his four-year stint as Apple’s chief evangelist into a 1989 book on guerrilla marketing called The Macintosh Way. Kawasaki has since produced 11 more books and established himself as a marketing guru and venture capitalist. With 1.2 million Twitter followers and a popular blog, he’s a brand.

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