Deals
Amazon French Rival Vente-Privee Buys Theater in Arts Push
This article is for subscribers only.
Vente-Privee.com, the Web retailer that gets more daily visits than Amazon.com Inc. in France, bought a 122-year-old theater in Paris as part of a plan to fill empty seats by selling tickets at discounted prices.
The push into theaters is founder Jacques-Antoine Granjon’s latest move, after branching out into wine exports and travel. The entrepreneur, who plans to co-produce music and sell albums, is betting markdowns on tickets for concerts and plays will lure consumers even as they cut spending amid austerity measures.