West Berlin Back in Style as Fashion Brands Abandon the East

West Berlin’s Kurfuerstendamm, the city’s answer to Paris’s Avenue des Champs Elysees, is in fashion for the first time since Germany’s reunification as luxury brands snub the east, pushing rents higher.

Apple Inc. may be the next company to appear on the 4-kilometer (2.5-mile) boulevard known as Ku’damm, in the capital’s most expensive shopping district. The iPhone maker will open a store there, its first in the German capital, this year, a person with knowledge of the plan said. The person asked not to be identified because the information is private.