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Yahoo CEO Mayer Says She’s Working on Making Mobile Web Personal

Yahoo! Inc. Chief Executive Officer Marissa Mayer said the company is working on technology that will personalize content from the Web and deliver it to people on their mobile devices.

Users’ data will make it possible to create a so-called interest graph to show what people have in common, helping create a personalized Internet, Mayer said yesterday in an on-stage interview with Bloomberg’s Erik Schatzker at the World Economic Forum in Davos, Switzerland. Details such as financial quotes, news, sport scores and photos should be available no matter what device a person is using, she said.