Pursuits
Restaurants Cut Steak Prices to Win Back Hockey Fans
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Boston Pizza Royalties Income Fund and Sportscene Group Inc. are among businesses boosting advertising and offering discounts to win back National Hockey League fans after a 17-week lockout that cost Canadian companies as much as C$800 million ($812 million).
Sportscene, which operates 52 Cage aux Sports restaurants in Quebec, cut prices this week on chicken kebab and steak while running television ads featuring Chief Executive Officer Jean Bedard. Boston Pizza, operator of about 350 sports restaurants in Canada, is retraining staff and planning promotions with Molson Coors Brewing Co., maker of Molson Canadian and Coors Light beer.