Tesco’s U.K. Revival Hit as Horse DNA Found in Burgers
This article is for subscribers only.
Tesco Plc’s efforts to win back U.K. shoppers were dealt a blow after the discovery of horse DNA in some beef products caused the U.K.’s largest grocer to remove them from stores and prompted a barrage of negative publicity.
The Daily Mail and Daily Mirror newspapers both ran front-page headlines on the story, contributing to a decline in Tesco’s share price less than a week after it reported its strongest sales growth in about three years. The affected meat was also sold elsewhere, including Iceland Foods Ltd. and Lidl.