Sales Moves Beyond Face-to-Face Deals, Onto the Web

Sales is moving beyond handshake deals and onto the Web
Photo illustration by 731

Patricia Sims spent most of the past 20 years on the road, pitching software products. Two years ago she traded frequent-flier perks for a job that relies on Internet meetings and social media to woo new customers. “When I started in sales, anyone who did inside sales was thought of more as a telemarketer, someone who would call on consumers and bother people eating dinner,” says Sims, 51, who now works in Charlotte for ON24 selling services such as webcasting to businesses. “As time and technology progressed, it’s just made sense to do that big presentation virtually.”

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