Groupon CEO Andrew Mason Fights to Keep His Job

The success of Groupon’s new ventures may decide the CEO’s fate
As growth in daily deals stalls, Mason is turning to Groupon Goods and other e-commerce projects Photograph by David Paul Morris/Bloomberg

After Andrew Mason founded Groupon in 2008, companies like Google and LivingSocial rushed to imitate the daily deal business he created. Less than five years later, the allure of discounted spa packages and wine-tasting classes has faded. With the company’s board and other co-founders losing patience, Mason is betting on early-stage, low-margin businesses to turn Groupon around—and save his job.

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