GM’s Opel Begins Building Adam Car in European Driver Push
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General Motors Co.’s unprofitable Opel division started production of the Adam small car, named after the 151-year-old brand’s founder, in a bid to win back European customers amid a recession in the region.
Opel invested 190 million euros ($248 million) to prepare its factory in Eisenach, Germany, which also builds the Corsa hatchback, to make the Adam, interim Chief Executive Officer Thomas Sedran said today during a presentation at the plant. The model is being marketed as giving buyers a choice of as many as 61,000 exterior and 82,000 interior design combinations.