Amazon's Jeff Bezos Doesn't Care About Profit Margins

An Amazon.com fulfillment center in Ridgmont, U.K. Photograph by Simon Dawson/Bloomberg

January in retail is a little bit like the off-season of a professional sports league. Teams dust themselves off from the grueling holiday season playoffs, evaluate their coaching staffs, and assess the balance of power in their divisions. In this month’s period of exhausted self-reflection, one of the industry’s broad conclusions is clear: Amazon.com is on its way to establishing a dangerous dynasty.

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