Saudi Aujan Becomes Drinks Billionaire With ‘Vimto Time’

Across the Persian Gulf, the Muslim holy month of Ramadan is marked by family gatherings, prayer and bountiful, fast-breaking feasts featuring spit-roasted lamb, dates, lentil soup and other traditional fixings. Such banquets wouldn’t be complete without a fruity, non-alcoholic drink called Vimto.

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