Samsung Says Appliance Sales to Increase 50% on Premium Strategy
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Samsung Electronics Co., the world’s biggest seller of smartphones, TVs and display panels, expects sales of home appliances to climb 50 percent during the next three years as it focuses on premium models with more functions.
Annual revenue from the division making refrigerators, washing machines and ovens will climb to $18 billion in 2015 from about $12 billion last year, Younghoon Eom, executive vice president of sales and marketing, said in an interview in Las Vegas.