For European Car Buyers, Cheap Is Now Chic

European manufacturers turn to lower-priced rides at home
Prices for cars built in Western Europe have grown faster than incomes Photograph by Thuringen Press/Action Press/Zuma Press

Wolfgang Hirschauer, a toolmaker from the Bavarian ski town of Garmisch-Partenkirchen, last year traded in his Renault Espace minivan for a Dacia Logan, a budget wagon that sells for a quarter the price. “I was looking for a car for transportation only,” says the father of three. “I liked the low cost and the basic features,” including easy-to-fix mechanics, which made up for the lack of frills such as power windows.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.