Pursuits
Customer Dissatisfaction: Gilt.com and Fingerhut.com
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While Amazon continues to wage war on brick-and-mortar businesses, the online retail giant seems also to have won the battle for the hearts and minds of Web shoppers. For the eighth consecutive year, the website took the top spot in analytics firm ForeSee’s annual ranking of customer satisfaction during the holiday shopping season.
Among the 100 largest online retailers, Amazon was followed by outdoor clothing manufacturer LLBean, shopping community QVC, and vitamin retailer Vitacost. The results are based on ForeSee’s survey of 24,000 consumers, from Nov. 22 to Dec. 13, which asked shoppers for their opinions on price, merchandise, site functionality, and content, as well as how likely they are to return to conduct further business.