Deals
Nielsen to Buy Radio-Ratings Firm Arbitron for $1.26 Billion
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Nielsen Holdings NV, the biggest tracker of U.S. television ratings, agreed to buy Arbitron Inc. for about $1.26 billion in cash, giving it access to the largest source of data on the country’s radio listeners.
The $48-a-share offer is 26 percent higher than Arbitron’s closing price yesterday. Excluding acquisition costs, the purchase will add about 13 cents to earnings per share in the year after it’s completed, Nielsen said today in a statement. The New York-based company is financing the entire transaction.