Mercedes Valued at Half of BMW as Zetsche Loses Investors: Cars

Daimler AG investors value Mercedes-Benz at half what Bayerische Motoren Werke AG is worth as Chief Executive Officer Dieter Zetsche’s effort to reclaim the title of world’s biggest luxury-car maker falters.

BMW’s market capitalization has surged to 45 billion euros ($58.8 billion), versus 42.2 billion for Daimler. Subtract a reasonable price for Daimler’s truck business -- the world’s biggest -- and the value investors assign to Mercedes stands at about 25 billion euros.