When a David Sues the Kardashians

Photograph by Piotr Redlinski/The New York Times via Redux

Earlier this month, seven-employee cosmetics maker Chroma Makeup Studio sued Khroma Beauty, a new cosmetics line from the Kardashian sisters, alleging trademark infringement. The lawsuit has attracted gobs of light-hearted coverage from celebrity bloggers and the Hollywood press corps. Reporting on the David vs. Goliath battle has been steeped in the kind of snarky schadenfreude that is a hallmark of reality TV.

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