Aflac Says Firing Gottfried as Duck Shows Decisiveness

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Dan Amos, chief executive officer of Aflac Inc., said the decision to fire comedian Gilbert Gottfried as voice of the insurer’s duck mascot in the U.S. shows the importance of quick action to protect the company’s reputation.

Amos ended Aflac’s relationship with Gottfried within 30 minutes, after being told of his remarks about tsunami victims in Japan, the company’s biggest market, the executive said today at a lunch sponsored by the Boston College Chief Executives’ Club of Boston.