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Disney’s ‘McStuffins’ Overtakes ‘Dora’ in Preschool TV Fight

Walt Disney Co.’s “Doc McStuffins” has emerged as the top-rated cable TV show for preschoolers, taking viewers from Viacom Inc.’s children’s networks and its long-running hit “Dora the Explorer.”

“Doc McStuffins,” introduced in March, is averaging 774,000 viewers ages 2 to 5 at 10 a.m. weekdays on the Disney Channel, according to Nielsen data. The program drew 1.7 million viewers of all ages, including those who recorded and watched within a week. “Dora” averaged 667,000 on Viacom’s Nickelodeon in that age group and 1.4 million in total.