Away from Scranton, Dunder Mifflin Thrives

A year after online office-supply retailer Quill.com launched a line of printer paper under the label Dunder Mifflin, named after the fictional manufacturer from the long-running NBC sitcom The Office, the Staples subsidiary just announced it will be expanding the paper brand to include other office supplies: co-branded markers, sticky notes, tissues, disposable cups, storage boxes, and notepads.

While the fictional Scranton (Pa.) manufacturer may have struggled as a third-rate company comprised of lovable, if hapless, dolts, the Lincolnshire (Ill.)-based Quill has built Dunder Mifflin (in a licensing deal with NBCUniversal) into a million-dollar brand. It is the site’s third-bestselling product, says Vice President of Merchandising Sergio Pereira, who refused to reveal his top-sellers.