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Apple’s Cue Seeks Overhaul of Maps Amid Duel With Google

Apple Inc.’s Eddy Cue, who took charge of map software last month, is racing to turn around the troubled service, firing a senior manager and urging partners to improve data amid an escalating rivalry with Google Inc.

Cue, 48, senior vice president overseeing Apple’s online services, pushed out maps supervisor Richard Williamson in a management shakeup soon after taking over the program, said people familiar with the situation, who asked not to be named because the information isn’t public. Cue is seeking advice from outside map-technology experts and prodding maps provider TomTom NV to fix landmark and navigation data it shares with Apple.