Pursuits
The Hidden Mechanics of Whole Foods
The food giant has its shopping experience down to a science. This holiday season, game the grocer to your favor
This article is for subscribers only.
Walk into a Whole Foods, and you are immediately faced with color-coordinated displays of produce, upbeat music, and dramatic lighting. Of course, none of this happened by accident. That laid-back, gluten-free vibe? It’s very much the result of careful planning and an obsessive attention to detail. I talked to retail analysts, consultants and Whole Foods executives to find out what’s going on behind the quinoa and the kale.