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Corporations Want Obama's Winning Formula

Corporations Want Obama's Winning Formula
Photo illustration by 731; Photographs by Getty Images

The day after the election, Mitt Romney returned to his Boston headquarters because, he told a friend, his campaign staff needed help: “I have 400 people to get great jobs for.” President Obama’s team, having built a tech-centric juggernaut that outperformed expectations, will need no such assistance. “The next morning,” Jim Messina, his campaign manager, says, “corporate America, Silicon Valley were knocking down the door trying to hire these guys.”

It’s easy to see why. With the economy struggling and Obama no longer a tribune of hope and change, the press narrative of the campaign was that Democrats had cooled on the president and might not turn out to reelect him. “Instead,” says Teddy Goff, digital director of Obama for America, “if you look at the numbers, we raised more money online this time than last time, had more donors, more volunteers, registered more people to vote online, and did all kinds of revolutionary stuff through Facebook and Twitter.” The campaign says donors increased from 3.95 million to 4.4 million, fundraising online rose from $500 million to $690 million, and online voter registration jumped by 50 percent. Once all the votes are counted, about 1.25 million more young people will have supported Obama in 2012 than in 2008, when his ability to turn out 18- to 24-year-olds was hailed as revolutionary. As the final tally approaches, Obama’s margin of victory is more than 4 million votes and rising.