Trina Solar Shifting Strategy in Fight Against Low Panel Prices
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Trina Solar Ltd., China’s third-largest maker of solar panels, is shifting its focus to profitable orders and away from deals aimed primarily at gaining market share, in an effort to curtail “irrational” pricing.
“We see profitability as number one and the focus for now,” Chief Financial Officer Terry Wang said during a conference call yesterday. “Market share is going to be secondary.”