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For-Profits Losing to Better-Rated, Cheaper State Schools

Keri Trimble, a 33-year-old employee at a utility call center, was shopping for an online college so she could take classes at night and on weekends.

Trimble rejected Apollo Group Inc.’s University of Phoenix, the dominant player in the market for selling Internet degrees to working adults. Instead, she chose Arizona State University’s program, which typically charges almost 30 percent less.