Volunteerism as a Core Competency

Ranking America’s community-minded companies

When Stanley Litow helped set up IBM’s Corporate Service Corps, a community service program that doubles as a leadership academy, he never anticipated how popular it would become. Since its inception five years ago, the Corps has fielded more than 200 teams of about a dozen volunteers each. The program’s month-long assignments have included modernizing Kenya’s postal service and helping design an online education program in India. With thousands of employees vying for its 500 spots each year, the Corps has become a coveted perk: Alumni say it’s bolstered their job performance, skills, and desire to build careers at IBM, according to an internal survey. “This isn’t just about growing the business,” says Litow, who leads the company’s citizenship and philanthropic efforts. “It builds on our expertise.”

To continue reading this article you must be a Bloomberg Professional Service Subscriber.