Upstart Donuts’ Domain Name Grab Triggers Web Scam Concerns
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As the Internet adds valuable new domain names that are luring the likes of Google Inc. and Amazon.com Inc., a little-known company called Donuts Inc. is making a grab that opponents say could fuel cybersquatting, the practice of stealing website identities.
Donuts, backed by more than $100 million in venture capital, is spending $56 million to bid for 307 of the 1,400 new so-called generic top-level domain names, or TLDs, that will shape how the Web will soon evolve. Instead of .com, the new names include suffixes such as .book, .app and .law.