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Toyota Mulls Whether to Change Prius Look to Widen Appeal

Toyota Motor Corp., closing in on record global sales of Prius models, is studying whether to keep the hybrid line’s aerodynamic wedge-shape as the automaker designs a next-generation car to boost demand.

“There’s an undercurrent among most people that they’re ready for a new Prius look,” said Chris Hostetter, Toyota’s U.S. group vice president for strategic planning, who’s working with Toyota engineers on the redesign. “Maybe our architecture has been a little bit similar for the last two generations.”