TV Stations Cash In on Attack Ads
Record amounts of political cash mean a windfall for TV stations
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“I can look through my schedule and go, ‘Well, that’s all sold out with political ads, and that’s all sold out, too!’ ” says Lisa Howfield. “It’s almost hard to find an area that the political groups aren’t buying right now.”
Howfield, the vice president and general manager of KSNV-Channel 3, an NBC affiliate in Las Vegas, is in an enviable spot. While most traditional media are suffering from the weak economy and long-term erosion of their audience’s attention, KSNV is one of the TV stations in contested states that are raking in cash from a boom in campaign spending.