Pursuits
Shopping for Someone You Really Love: Yourself
To retailers’ delight, shopping for oneself is now a holiday tradition
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Remember that old yuletide saying, “It’s better to give than to receive?” For retailers, self-indulgence is a godsend. With the economy showing slow but steady signs of improvement, so-called self-gifting is becoming a crucial part of revenue growth. A record 6 in 10 people say they will shop for themselves during the holiday season, according to a survey in early October by the National Retail Federation. That’s up from about 50 percent in 2004.