Apple Streaming Radio Said to Challenge Pandora Next Year

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Apple Inc. has intensified talks with major music labels to start an advertising supported streaming-radio competitor to Pandora Media Inc. by early next year, according to people with knowledge of the negotiations.

Discussions are centered in part around how to share ad revenue and a deal could be reached by mid-November, with Apple starting service in the first three months of 2013, said the people, who sought anonymity because talks are in progress.