Pursuits
Jem Dolls Reboot Sells Out
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Phew, childhood nostalgia is getting expensive.
The boutique collectible doll company Integrity Toys has released a line of four dolls inspired by the 1980s cartoons series Jem. The high-end dolls (they’re $119 each) made their debut at Comic-Con last July and were set to be sold on Amazon starting Nov. 3—but that had to be cancelled because the dolls have already sold out. The company wanted to tap into millennials’ intense fondness for their 1980s childhoods, but it had no idea just how high the waters of nostalgia could rise.