Pursuits
Branson Trials Hubs as Virgin Links Bollywood to 5th Avenue
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Richard Branson’s Virgin Atlantic Airways Ltd. is endorsing more than just the merits of India’s largest city with its resurrection of Mumbai flights this week.
The service is timed to arrive or depart London’s Heathrow airport within two hours of flights to and from cities including New York and Washington. That’s a change from a strategy based on single journeys and marks the emergence of a hub model aimed at snaring lucrative inter-continental transfer passengers.