Coca-Cola, Sanofi Form Pilot Venture to Test ‘Beauty Drink’
This article is for subscribers only.
Coca-Cola Co. and Sanofi set up a joint venture to sell health drinks at French pharmacies, a pilot project to test demand for beverages with beauty claims.
The beverages, called Beautific and sold under the brand name Oenobiol, will be available within months, the two companies said in separate statements. Coca-Cola, the world’s largest soft-drink maker, will handle formulation and Sanofi will oversee distribution, according to the French drugmaker.