Pursuits
Male Shoppers Outdo Women as Web Offers Haven From Mall
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Fashion is the fastest-growing segment of online commerce, and it’s being propelled by an atypical source: men.
Men who have had to live with department stores designed primarily for women are flocking to websites such as Bonobos and Thrillist that push convenience and a fast shopping experience. And these sites are capturing a growing part of the $41 billion fashion e-commerce market by providing services like recommending items based on personality or shipping trunks of clothes to a guy’s home so he can pick.