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Netflix Starts Nordic Service After Investing ’Heavily’ in Area

Netflix Inc., the world’s largest video-subscription service, started operating in Sweden today, making its debut in the Nordic region and expanding its push beyond the U.S.

The online service costs 79 kronor ($12) a month and includes movies and TV shows from Twentieth Century Fox, Warner Bros., Walt Disney Co., Sony Pictures Entertainment, and local content providers. The service goes live in Norway, Finland and Denmark later this week, Reed Hastings, chief executive officer of Los Gatos, California-based Netflix, said today in Stockholm.