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Facebook's 'Next Billion': A Q&A With Mark Zuckerberg

The Facebook founder on what a billion users means for Facebook, and what's next as the company emerges from a wave of negativity
Mark Zuckerberg, chairman and CEO of Facebook
Mark Zuckerberg, chairman and CEO of FacebookPhotograph by Ria Novosti/Camera Press/Redux

In 2004, Mark Zuckerberg launched Facebook from his Harvard University dorm room, hoping to see what his classmates were up to on campus. The following eight years brought international fame, unimaginable wealth, a hit Hollywood movie, a disastrous initial public offering, a sagging stock price—and one unprecedented achievement. On Sept. 14, the company reached 1 billion active users. In an exclusive interview with Bloomberg Businessweek’s Brad Stone and Ashlee Vance, Zuckerberg reflected on the milestone and what’s next for his company as it resurfaces from a wave of negativity.

Bloomberg Businessweek: Congratulations on your first billion users. What does this mean for Facebook?
Mark Zuckerberg: The No. 1 value here is focus on impact. We’ve always been small in terms of number of employees. We have this stat that we throw out all the time here: There is on the order of 1,000 engineers and now on the order of a billion users, so each engineer is responsible for a million users. You just don’t get that anywhere else. I was talking to [Facebook board member] Marc Andreessen about this and he said the only two companies that he thought of that had a billion customers are Coca-Cola and McDonald’s.