How to Find Porn on the Internet

.XXX founder Stuart Lawley working in his Jupiter, Fla., officePhotograph by Colby Katz for Bloomberg Businessweek
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Stuart Lawley has chosen a strange mission for his company, ICM Registry: helping you find pornography online. Is this something for which sentient human beings require assistance?

Bloomberg Businessweek readers are familiar with Lawley, a British-born serial entrepreneur whose adventures in the digital skin trade were the topic of a summer cover storyBloomberg Terminal, “The New Republic of Porn.” As described there, Lawley owns “a 12-person business in Palm Beach Gardens, Fla., that operates the top-level domain name ‘.xxx,’ an alternative to ‘.com.’”: