Chorizo Pies Draw Latinos as Wendy’s Follows Pizza Patron
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Pesos for pizza? In the U.S.? Yep, and that’s just a part of Pizza Patron’s efforts to bring in more Hispanics.
While Pizza Patron certainly isn’t the first restaurant chain to target Latinos, it may well be the most extreme. Owner and founder Antonio Swad is unapologetic about the eatery’s tactics to draw diners -- pay in pesos and get your change in dollars, order in Spanish and get a free pizza -- and the chain requires most of its employees to speak both English and Spanish.