Nielsen Cuts 500,000 U.S. TV Homes on Census, Online Viewing
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The number of U.S. TV households fell by 500,000, reflecting the popularity of online viewing and results of the 2010 census, according to Nielsen, producer of the weekly ratings that help set advertising prices.
The adjustment in U.S. TV households to 114.2 million took effect Aug. 27 and will apply to the television season starting this week, New York-based Nielsen Holdings NV said today in an e-mailed statement.