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J&J Pushed Risperdal With Golf, Popcorn, Witness Says

Johnson & Johnson promoted illegal marketing of its antipsychotic drug Risperdal by paying physicians to give favorable speeches, subsidizing golf trips and even having sales staff “butter up doctors” with bags of “Risperdal Popcorn,” a former company manager testified.

J&J executives urged salespeople in 2003 to increase visits to doctors who treat children as part of an effort to generate more than $1 billion in annual sales of the drug, Tone Jones, a former J&J sales manager, said today in Pennsylvania state court in Philadelphia.