Going for the Extra Credit

An online marketplace for lesson plans is making some teachers rich
An online marketplace created by a public school teacher is "comfortably" profitable Photograph by Christopher Starbody for Bloomberg Businessweek

Deanna Jump, a kindergarten teacher in Warner Robins, Ga., recently became a millionaire. She didn’t inherit a fortune or win the lottery. She earned the money by selling lesson plans to other teachers. Jump is one of about 15,000 teachers marketing their original classroom materials through the website TeachersPayTeachers (TPT). Since signing on to the site in September 2008, she’s created 99 separate teaching units, priced at about $8 a pop. They “usually cover about two weeks’ worth of material,” says Jump, whose monthly earnings through the site now exceed $100,000. “If you want to teach about dinosaurs, you’d buy my dinosaur unit, and it has everything you need, from language, art, math, science experiments, and a list of books you can use as resources.”

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