The Wheelman Driving Chrysler's Big Sales
Old-school sales techniques help Chrysler’s market share
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While General Motors has become the predominant symbol of Detroit’s resurgence, the most impressive comeback may actually be Chrysler’s. Since early 2010, Chrysler has registered consecutive year-on-year U.S. sales gains, a streak unmatched by any major competitor. The turnaround hasn’t been driven by dramatic redesigns, which are mostly still to come. Rather, U.S. sales head Reid Bigland has relied on no-nonsense, move-the-metal sales techniques.