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Electrolux’s $100,000-Kitchen for Foodies to Fight Slowdown

Electrolux AB, the world’s second-biggest appliance maker, introduced a $100,000 kitchen range to target an untapped $5.3 billion market for rich foodies with a penchant for professional catering gear.

The Grand Cuisine range will be a niche business bolted on to Electrolux’s 90-year-old catering equipment division and targets a market valued at 4 billion euros, Chief Executive Officer Keith McLoughlin said in an interview today in London.