Pursuits
BMW Bets All-Wheel 3 Series Will Help Top Mercedes in U.S.: Cars
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Bayerische Motoren Werke AG is betting a new all-wheel-drive version of its 3 series sedan will help catch a resurgent Mercedes that has outsold BMW all year long in the U.S. market.
The perennial race among BMW, Daimler AG’s Mercedes-Benz and Toyota Motor Corp.’s Lexus in the U.S. has become more important than ever. A slowing economy in China and a five-year slump in Europe have raised the stakes in the U.S., where premium cars continue to sell briskly.