Pursuits

Nike Obtains Patent for Data Collecting Clubs and Shoes

Lock
This article is for subscribers only.

Nike Inc. wants to make improving your golf game easier.

The world’s largest producer of sporting goods obtained a patent Sept. 4 to put data-collecting sensors on golf clubs to improve personalization. In one scenario, the analysis of a swing is shown on a display screen embedded on the back of the club’s head. That would make getting fit for golf clubs faster and more precise, the company said.