Pursuits
Audi Threatens BMW’s Seven-Year Luxury-Car Lead on Expansion
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Audi AG trimmed Bayerische Motoren Werke AG’s lead in 2012 luxury-car sales to just 2,110 vehicles in August, threatening BMW’s seven-year hold on the top position in premium auto deliveries.
The Volkswagen AG luxury brand boosted eight-month sales 13 percent to 961,000 vehicles, compared with BMW’s 7.8 percent increase to 963,110 autos, according to the two companies’ monthly sales reports. BMW, the world’s largest-maker of luxury cars, led by 40,513 vehicles through August of last year.