Coty Said to Renew Attempts to Buy Jequiti After Avon Bid Fails

Coty Inc., the perfume maker that dropped a takeover offer for Avon Products Inc. this year, has revived attempts to acquire Jequiti Cosmeticos, according to three people familiar with the matter.

Brazil’s Grupo Silvio Santos, which owns Jequiti, hired Barclays Plc to sell the brand, said the people, who asked not to be named because the talks are private. Jequiti is valued at about $500 million, the people said. Paris-based L’Oreal SA is also interested in Jequiti, one of the people said.